Collaborative creative writing tablet app for students to improve their skills and digital citizenship with their parent or teacher.
The app was released for iPads at the beginning of February 2020. The client noted that they already have encountered usability issues with the sign-up process. While the app has only attracted parents so far, the company sees great potential with educators and school districts.
User Journey Map
How might we redesign the existing app to improve usability for parents while also expanding the features to be used within the classroom?
Expand user base to educators and school districts
Discover then resolve existing usability issues
Increase conversion rate
Collaborate with students on creative writing
Review and leave feedback on their stories
Keep track of student progress
Educator facing side of platform
Fully remote research/testing due to COVID-19
Client had existing brand
Along with domain research and a competitive analysis, we interviewed subject matter experts to gain a deeper understanding of their goals, behaviors, pain points, motivations, and frustrations.
use tutorials and webinars
to learn new tools
feel confident that the interface should be intuitive
like using apps that help them track students’ performance
Educators want to embrace the use of technology in the classroom but get discouraged by the amount of time it takes to setup their new account, their students’ accounts and to learn the new platform, without knowing if it will actually provide value in their classroom.
Provide options to sign up with Google account or Facebook account. Also option to verify account through text or email.
Allow users to test out the product before committing to the subscription plans.
Create an onboarding process to guide the users how to use the app. Options to skip and view later.
Provide a support section within the app with FAQs and tutorials.
Through the usability test, we aimed validate the design solutions by creating specific tasks to be completed using our mid-fidelity prototype.
male to female
You search for Kitchen Remodeling contractors and would like to receive a quote from the first contractor you find. How would you accomplish this?
Your kitchen renovation will start in a few weeks. In order to stay on top of the progress, you want to make sure you’re receiving updates daily through the platform and via email. Show me how you would set these preferences.
Now you’re halfway through your remodeling project. You want to check out a recent photo update of the cabinet installation that happened on Feb 7th. Show me how you would find that.
Your other project, Hardwood Floor Installation, is now complete. You are pleased with the work and would like to leave a review. How would you go about reviewing the contractor for that project?
out of 5
Users felt like they could easily pick up how to use this app and the basic functions.
Users liked having the help section accessible through the app. They also liked that they can revisit onboarding if they skipped it.
Users were curious about best practices, the history of the company and the value proposition.
Users like being able to track progress and would like to see tracking at-a-glance. They also expressed concern about missing important alerts.
Give users multiple options on how they can create an account
For security, users can verify account through email or text
Provide easy to read subscription plan information and an option to start a free trial
Provide a quick onboarding tour of the app with an option to skip or exit at any time
Notification indicator on account to alert users of missed items
Dedicated help section to keep users from having to google
Users can revisit the onboarding tutorial at any time
Option to view video tutorials for those less technically inclined
Floating action button makes popular commands easily accessible
Users set optional rewards when creating the group
Users can add students by selecting from the student list
Dashboard shows vital information about groups
Students' profiles list most recent stories at top
Different colors indicate story's status
Mark-up tool makes it easy to highlight, underline or circle items on story
Select reward amount and leave feedback right from the story page
Happy client equals happy design team. As we wrapped up our work, the client was impressed and said “where we you when I was working on the designs last year?”
Some interesting discovers were found during the research that were out of scope. Teachers expressed the need for a web app and the ability to sync with Google Classroom.
The UI design has not yet been vetted. The final usability test was conducted using mid-fidelity wireframes and the addition of images, colors and real text could change the outcomes.
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